In this digital world that we live in, postcards and posters may have become much of a rarity or to some, a memory of the good old 90s. For those who relish the joy of surprising someone with a postcard or simply treasure the charm of a nice print design, be pleased to get acquainted with Mondays Off, a local venture aspiring to create and share beautiful print. (All photos courtesy of Mondays Off)
Nearly 8 months old now, Mondays Off is a project of 2 best friends, L and R. Sharing a passion to create “beautiful things”, the pair has come up with plenty of posters and postcards that are not the usual offerings you’ll find off the racks. When this writer from W&T first came upon Mondays Off many months ago at a flea market, we couldn’t help but be attracted to the striking typography presented on every piece that are exquisite to say the least. Now, good news for couples who are looking to have your own customized wedding invite, the creative pair have started taking on projects centred upon custom making wedding invites!
Below, we speak to co-founder Leyna, who studied design in Melbourne and is a full time designer at the moment, on her work at Mondays Off.
W&T: Independently designed posters and postcards are increasingly rare in Singapore, are you hoping to change anything with Mondays Off? Leyna: About a year ago. I was just in my self-discovering phase, finding out what is it that really drives me and trying to pinpoint my true passion. I’m a graphic designer, but graphic designing is very general, trained designers can do many things, what was it I do in my profession that I also love doing even if I was not paid for it. I think the answer was typography and the love of creating was a marriage. It is rare in Singapore, but I think its slowly picking up base on my visits to flea markets, many designers are starting to showcase their flair in designing stationery. I probably won’t get sidetracked and still make posters as my primary business.
W&T:In your opinion, what defines a “beautiful product”? Leyna: Something that gives the eye pleasure, limitless attraction.
W&T: How many custom-made wedding invites have you done thus far? Any memorable or difficult projects thus far? Leyna: Not many, since I only started this service about 6 months ago. I think like all design projects has its challenges in terms of getting to know your client and understanding their level of expectations, whereas for weddings, people are high in spirits and are very much in love. I tend to be more delicate with them and try my very best to meet their expectations. And like any other design briefs, it’s good to really nail down details like what style, color, feeling they are looking for, before any work is done.
W&T: What was the best comment you’ve heard from a customer? Leyna: In general with Mondays Off’s business, that they really like my posters and illustrations, and gave encouragement like, don’t stop doing this, keep it up. These encouragements do go a long way, because its indisputable that it’s hard to survive especially with such a niche audience.
W&T: If you have to recommend one item in your store that you really like at the moment, which would it be? Leyna: ‘When there’s a will, there will always be a way” does keep me going. It will be a pity if I gave up and couldn’t inspire as much people as I want to.
http://www.wedding-travel.com/wp-content/uploads/2016/05/logo.png00adminhttp://www.wedding-travel.com/wp-content/uploads/2016/05/logo.pngadmin2013-09-30 12:36:562013-09-30 12:36:56Embrace beautiful things with Mondays Off